How To Sales #18: How to Craft an Appropriate Sales Strategy

You have valuable goods and services, and want to sell, people and organizations have needs, and want to buy. Connecting the two and finding/crafting sales and marketing talent that drives growth is no simple task. To craft a selling strategy, one must first understand the product. I like to categorize based on two factors– complexity […]

How to Sales #16: How to Cold Call: The Definitive Guide (Now with .GIF’s!)

Cold Calling for the 21st Century

How To Sales #15: Increase Sales Credibility with High Value Touches

*Ring Ring* -pickup- “Company G, Frank speaking.” “Hi Frank, this is Christian from HowToSales- I just wanted to check in to see how you were doing. Is there anything I can do to help out? “Nope, we’re good.” “Ok, great. Thanks!” -click- What a waste of time- for both of us. Low value touches like […]